Emma Luke Welch
Revisiting: First Things First
Revisiting: First Things First
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The field of Graphic Design and its political influence has been critiqued by
designers themselves beginning in the 1960’s. The shift in public perception of design and the prioritization on consumerism is placed on pedagogy lacking a multidisciplinary
design education. In addition, the evolving relationship between advertising and design is rewarded by our markets, publications, and reinforced by our “likes.” This contributes and propels a society in which we prioritize profit over people. How is this visually exemplified? Is it the due to advancement of technology? What are the long term effects of using our skills to sell? Is design helping or hurting our ability to communicate one another?
This project explores the implications of consumerist centered design. It is essential to trace back to the origin of what we do in order to preserve our purpose and work towards a future where design is a form of communication rather than persuasion. We cannot solve this issue with ‘ethical design’ nor is it found to be feasible under capitalism. Rather, we can learn how design is inextricably linked to ethical implications and broaden our own consciousness towards a mindset that prioritizes our environment and the humans in which we intend to communicate with.
This thesis project will assemble varied perspectives in the form of a hard copy book that provides historical perspective from past designers, current design student critiques and hopes, and my personal lens and response to the design culture we exist in. The gathering of information will commence with close reading and annotations of the four published manifestos 1964, 2000, 2014, and 2020. Extracting language similarities and differences, noting shifts in priorities and goals and critiques. Secondary research will be found through literature reviews of these pieces, other discourse such as interviews from the writers, perspectives of other designers in the field during these periods, current day designers and their design processes and backgrounds. Simultaneously, I want to gather visual
examples of this evolution and learn about the technological limitations or advances that were available at the time. Lastly, I will gather data and insight from current students working to find their place and purpose in the design world.
emmawelch.design
students
- Julia Grippo
- Aria Zhang
- Jamie Loverdi
- Mark Hilkevich
- Olivia Kossakowski
- Pauline Esguerra
- Terry Darco
- John Kim
- Lili Gong
- Alexandra Lekas
- Lydia Cosford
- Ceili Pugh Ayoung
- Devika (Dev) Kamath
- Yunru Qian
- April Zhang
- Wei Chen
- Madeline Markley
- Qi Penny Fan
- Meghan Aubuchon
- Han Zhang 涵
- Lamont Hall
- Wenge Wang
- Kyle Son
- Samantha Redman
- Jessalyn Lu
- Kerong Xie (Shiloh)
- Catherine Lee
- Ja Min Lee
- Marissa Ardizzone
- Ella Chang
- José Ontiveros
- Sadie Broussard
- Alexa Pitt
- Avishi Jain
- Fangyi (Yiyi) Yang
- Marianne Oliveri
- Casey Beifuss
- Saskia Suherman
- Francisco Peña-Castro
- Emma Bieber
- Annika Godura
- Eva Divine
- Sofia Peterson
- Mike King
- Xiaoran Chen
- Chelsea Lee
- Elika Burton
- Annie Lee
- Yunjia Yuan
- Mary McMillan
- Uri Barky
- Jamison Lung
- Tianna Garcia
- Margot (Pei-Yu) Lin
- Erin Beggrow
- shaumbé
- Henry Seda
- Reena Chai
- Cynthia Yang
- Lin Shen
- Alanna Conway
- Noelani Fishman
- Rachel Woolfson
- Madeleine Lamothe
- Meg Bryant
- Varini Nathany
- Eyal Lerman
- Emma Luke Welch
- Annie Moultray
- Bianca Mendes
tags
- 3D Design
- 3d Modeling
- absurdity
- academic journal
- accessibility
- activism
- advertising
- advocacy
- algorithmic bias
- animals
- animation
- anti-violence
- anxiety
- app design
- apparel
- art direction
- art history
- artist books
- Asian-American
- augmented reality
- basketball
- book cover design
- book design
- branding
- Brooklyn
- campaign
- capitalism
- cartoon
- ceramics
- character design
- children
- childrens books
- Chinese-American
- climate change
- coding
- collage
- collection
- comics
- compossibility
- concept art
- confession
- Consumerism
- cooking
- counterculture
- covid-19
- Craft
- creativecoding
- Critical design
- critical race theory
- cultural difference
- cultural heritage
- culture
- cynicism
- data
- data privacy
- decay
- deforestation
- digital accessibility
- Digital Artifacts
- Digital Collage
- digital painting
- dreamland
- Drugs
- dystopian
- editorial design
- editorial illustration
- education
- Educational
- empowerment
- endpapers
- environment design
- environmental graphics
- erotica
- escapism
- exhibition
- exhibition design
- experience
- experiment
- experimental book design
- exploration
- family
- fantasy
- fashion
- feminism
- fiber art
- Film
- fine art
- food
- food design
- friendship
- funny
- future of food
- game design
- gender identity
- generative design
- gentrification
- graphic
- graphic design
- graphic novel
- hair
- hallmark
- happiness
- healing
- health
- health education
- history
- Hobby
- holidays
- human centered
- identity design
- illusions
- illustration
- imagination
- imaginative
- inclusivity
- installation
- installation design
- Instructional design
- INTENTION
- interaction
- interaction design
- interface design
- Interior Design
- internet culture
- intersectionality
- intimacy
- intricate linework
- intuitive
- inventory
- Journal
- journalism
- Journey
- judaism
- knitting
- labor
- language design
- latinx heritage
- lgbtq plus rights
- lighting
- Liminal
- literature
- logo
- Loneliness
- LONGEVITY
- loss
- love
- magic
- Mandela effect
- Manual
- Marijuana
- media
- meme
- memories
- mental health
- mobile
- motion
- multimedia
- music
- mythology
- narrative
- nature
- netart
- Nostalgia
- notation
- packaging
- pattern design
- perception
- personal history
- personal identity
- Personification
- philosophy
- photography
- plants
- poetry
- politics
- pollution
- Pop Culture
- pop-ups
- post humanism
- Poster
- preservation
- press freedom
- printmaking
- product design
- psychedelic art
- psychology
- public health
- publication-design
- publishing
- queer
- recycling
- reflection
- religion
- representation
- research
- Restaurant Culture
- restaurants
- risograph
- rpg
- satire
- science fiction
- sculpture
- Sensory
- service
- shopping
- slowtech
- social
- social advocacy
- social justice
- social media
- Sole
- sound production
- speculative
- spirituality
- storyboards
- student life
- Study Abroad
- sustainability
- sustainable design
- tactility
- technology
- teenager
- textiles
- the subconscious
- time
- touch
- trans species
- travel
- type design
- ui ux
- Uncanny
- ux design
- VIABILITY
- virtual reality
- Visual Development
- visual narrative
- VR Design
- web design
- wellness
- world building
- writing
- Young adult
- zines