The purpose of this project was to create the concept of a modern brand that specializes in the production of tea and other herbal products. Developing a unique brand that is inspired by cultural ethos of peoples living on the territory of modern Russia, inspired not only in aesthetic terms, but in its core identity. A company that honors traditions and orients its products with an eye to old recipes and their original utilization. Tea historically played a very important role in the culture of ancient Rus, even before it appeared in its modern form, existed a practice of using decoctions of herbs, leaves, inflorescences and berries. Such drinks were a major subject of consumption for more than 1000 years and their significance can not be underestimated. Even in modern times people all around Post-Soviet countries give their preference to tea and other drinks based on traditional recipes, consuming them on a regular basis. Each region through the country has its own variation of decoction beverage, but during the development of this project, I found my main point of inspiration in the region of Altai (a subject of the Russian Federation, part of the Siberian Federal District.) Altai is a unique place with its mesmerizing beautiful nature and culture. People in this region were first in Russia to start brewing tea in the form we know it today, as Altai holded trading roots with China and Mongolia and later became a major trading point for tea leaves and other products, throughout the countries. Many different ethnicities live in Altai, but one of the major ones is Tatar people or Tatari. My family roots originated from Tatarstan and for my Thesis project I decided to emphasize my home country and my culture and to create a brand that would treasure the historical legacy of my people. Everything from the brand's identity, logotype, colors, decor elements, etc. to illustrations, packaging and products was a deliberate conscious choice to create a brand that emphasizes its value on traditions and customs.