Pratt BFA Communications Design Thesis

Ellie Grever Illustration

Zodiac Calendar

Advertising
Branding
Comics
Concept Art
Editorial Design
Education Design
Environmental Graphics
Experience
Human-Centered
Identity Design
Illustration
Imaginative
Motion
Social Media
Speculative
Tarot
Wellbeing
Wellness
Zodiac

I am captivated by how astrological themes correspond to motifs illustrated in traditional tarot decks, as well as how astrology is increasingly presented digestibly and infographically, particularly on social media and with commercial merchandising.

The product of this thesis will be images for a 12-month calendar that divides the months based on the seasons of the astrological signs, beginning with Aries, on March 20. To execute the series, I will combine traditional and digital illustration, and produce tri-color drawings that stylistically correlate.

Each illustrated poster portion will depict objects and motifs associated with that astrological sign, heavily drawing from the corresponding cards in the Tarot deck, of which there is at least one card that directly corresponds to every astrological sign.

In particular, 12 major arcana cards and their associated signs will be researched in-depth: The Emperor (Aries), The Chariot (Cancer), Death/Rebirth (Scorpio), Justice (Libra), Temperance (Sagittarius), The Devil (Capricorn), The Star (Aquarius), The Moon (Pisces), The Lovers (Gemini), The Hierophant (Taurus), Strength/Lustre (Leo), and The Hermit (Virgo).

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