Brands’ New World is an interactive web experience- a dystopia, basically- that satirizes brands’ control over our lives. This project trolls a subtype of brands named by Ben Schott as “blands” that advertise themselves as small, independent startup businesses when in reality they are temporary brands that exist to make money bought out by large corporations.
Thus, Brands’ New World is structured like a tour- a tour that gives the user a glimpse of a mock society brought to you solely by products and constant consumption of goods (all owned by the made up corporate brand, ‘United Products’. This project is constructed of Blender-made interior videos, self-directed photoshoots, and After Effects renderings, all orchestrated together on a customized Wix site that walks you through a snippet of humans’ Laura and Richard’s Brand New lives on an 2070 morning.