Pratt BFA Communications Design Thesis

Neosha Advertising Art Direction

The New Normal


My thesis is a photography series that responds to the COVID-19 pandemic, capturing the reactions, observations, and emotions I’ve experienced during this abnormal moment in time.

“The New Normal” is a collection that explores the strange and surreal way in which our normal has so suddenly shifted. We are continually haunted by an invisible, ever-morphing threat that has altered our definition of “safe” to now be synonymous with that of “isolated.” Waking life suddenly feels like an endless, eerie dream that is riddled with feelings of displacement, frustration, and powerlessness. Time no longer feels linear. Instead, it’s as though we’re trapped in a surreal limbo; aimlessly waiting and blindly navigating this unfamiliar liminal space.

Where do we go from here?