Pratt BFA Communications Design Thesis

Morgan Hauck Graphic Design

Motley Mag

Editorial Design
Education Design
Environmental Graphics
Publication Design
Social Change
Type Design

Fast fashion is ruining the earth. It is one of the leading causes of emissions in the atmosphere, the chemicals are polluting water sources, and people are being put in danger working in these garment factories. Recently, the market for “sustainable” fashion has been growing. Clothing companies are claiming to have sustainable and ethical production practices, which is a small step in the right direction. But clothing from these brands can be quite expensive, making them inaccessible for many people. Often, they are also pretty basic, which inhibits the consumers’ self-expression.

People use fashion to connect with others and show who they are. We should not have to choose between practicing a sustainable lifestyle and using clothing to communicate. Through Motley Mag, I am exploring different ways to ethically consume clothing in ways that are accessible to all, while encouraging them to continue using clothing to showcase who they are.