Pratt BFA Communication Design Thesis

Zach Sanchez Advertising Art Direction

AlbumBot® 2000

Branding
Campaign
Digital Product Design
Experience
Interaction
Interface Design
Motion
Music
UX Design
Video

Become an album designer with just one click! No need for pesky “fine arts degrees” or “creative integrity.” Simply enter a keyword and see what happens! Now for Mac OS 9.

The AlbumBot2000 was created in response to the growing trend of algorithmic-based design. As more and more jobs are lost to automation, designers also face radically shifting methods for ideation and execution.

I created a simple computer program that houses a library of images, fonts, and colors. The user is intended to select a keyword they feel best describes an album, and the AlbumBot generates a cover by randomizing these elements into a single responsive composition. 3D elements and shifting color combinations can be manipulated via mouse movement.

The deliverables for this project included a javascript program, interface mockups, a short user guide, an instructional video, and a musical theme. Sights and sounds were inspired by the golden age of brand-new digital design in the 1990s, when computer art was omnipresent, exciting, clunky, and just a little bit ugly.

In spite of its complexity under the hood, the AlbumBot’s spare interface underscores a simple notion: that subtracting the designer from design creates results that are amusing, bizarre, wildly imperfect, and just a little bit worrying.

For a more in-depth look at this project, including research and process, I invite you to visit my website.

zachsanchez.design