Pratt BFA Communication Design Thesis

Logan Heffernan Graphic Design

Where Are We?

Activism
Advertising
Branding
Campaign
Digital Product Design
Editorial Design
Education Design
Environmental Graphics
Exhibition Design
Experience
Fashion
Fine Art
Human-centered
Identity Design
Illustration
Interaction
Interface Design
Mobile
Packaging
Photography
Print
Product Design
Publication Design
Social Change
Speculative

“Where Are We” was born out of frustration with the limited scope of Pratt Institute’s Communications Design umbrella. Throughout 6 focused semesters, classroom dialogue primarily remained tethered to design as a service to industry. “Design Thinking,” the ethos which produced Silicon Valley libertarianism and eagerly greased the gears of contemporary capitalism, must be decentered from a design program with ambitions of criticality. As Pratt’s graduates trudge toward marketspaces of global inequity, the institution bears the responsibility of reorienting its pedagogy to help students understand their positionality in both inner- and inter-disciplinary contexts.

“Where Are We” is an exercise of hope amidst this daunting landscape—through a series of inner-institute dialogues, the work looks to excavate conversations around ethics and responsibility that are not necessarily awarded syllabus space. The formal output of this project, shifted by coronavirus, has materialized as a digital publishing platform. Pulling reference from Ted Nelson’s insistence on visual connections and with an emphasis on interconnected information, the resultant website provides a resource for both immediate way-finding and speculation on curricular reform. Though initiated as an undergraduate capstone project, I hope to grow “Where Are We” into an on-going collaborative publishing project focused on ethics and pedagogy, an exploration in dislodging design practice from its industrial utility.

wherearewe.xyz

loganheffernan.com

instagram.com/loganheffernan