Pratt BFA Communications Design Thesis

yanfei du Graphic Design

Inattentional Blindness


Inattentional blindness is a psychological phenomenon happens when we fail to notice a fully visible but unexpected object. While we think we are always aware, see what we think we see and know what we think we know, unconscious misunderstandings happen all the time. The perpetuation of misinformation is caused by cognitive bias that is inherited deeply in our brain. The ubiquity of misinformation and misunderstanding distorts our critical thinking and stops us from exhaustive explorations of knowledge. This project can clearly visualize instances of cognitive bias leading our decisions, educate viewers not only on the topic of cognitive bias but also on their mental process. This project asks viewers to be more aware and challenges their own beliefs.