Pratt BFA Communications Design Thesis

Wenxuan Ye Advertising Art Direction


Education Design
Interface Design
LGBTQ+ Rights
Public Health
Social Advocacy
Social Media
UX Design

祂们(They) is a platform shares selected information for LGBTQ group and anyone who interest LGBTQ cultures. The platform is targeting people who live in China. The major languages will be English and Chinese. There are three major categories of services, the first one is providing medical support information and easy access for applying disease tests and receiving reports. The second one is sharing selected LGBTQ news and creating a platform for users to interact with this news and organize events. The third one is helping users to find friends or other relationship they desired based on users’ preferences and geographic locations. Online and offline campaign, WeChat official account post and offline pop-up events will help to gain users.