Pratt BFA Communications Design Thesis

Rebecca Chow Advertising Art Direction

Amity App

Advertising
App Design
Branding
Digital Product Design
Experience
Interaction
Interface Design
Mobile
Packaging
Pickup App
UI/UX
UX Design

Amity is a pickup app for local businesses. Amity empowers local businesses to sustain themselves online. Users can explore different neighborhoods, discover new stores and support businesses on Amity. The app is usable right off the phone for businesses to expand their reach. This project was inspired by my years of experience working in delivery and food service.

Two interfaces were created for the two target audiences: the customer side to order and the business side to process these orders. Deliverables for the business and access to the information on Amity available in the form of a brochure, website, and signage to install in stores.

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